Apple's new Pride Edition Watch Bands pay Homage to the Company's Past

To write "Pride" in the cursive style of its iconic "hello" message, the business developed an innovative technique

Apple has revealed two new Pride-themed Watch bands with the start of June just a week away. The first is a reinterpretation of the company's iconic sport loop design. With the inclusion of light blue, pink, white, brown, and black, the design offers a color gradient that integrates the classic rainbow hues seen on a number of Pride flags. The first three colors signify transgender and non-binary people, while the latter two represent Black and Latinx people. A tribute to the company's past is also included in the band. To remove some of the band's woven textile loops, Apple used a new weaving process. The process provides a two-tone look, which was employed by the manufacturer to incorporate "Pride" on the band's outward-facing part. The word is written in a cursive form similar to the one used in 1984 for Apple's distinctive Macintosh "hello" greeting. A Pride Edition Nike Sport Loop is also available. The original rainbow colors are interspersed with black strips. It also comes with a Nike Bounce face that matches. Both bands are available for $49 on Apple's website starting today, with store availability beginning on May 26th. A Pride Threads watch face has also been produced by Apple. It's compatible with Apple Watch Series 4 and later models running watchOS 8.6. According to Apple, "this new watch face blends colors to signify the power and mutual support of the LGBTQ+ cause." As you crank the wearable's digital crown, tap the display, or raise your wrist to wake the display, the threads of the watch face move. Encircle, the Trevor Project, Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, PFLAG, and SMYAL are among the LGBTQ+ organizations that Apple supports alongside these new products. Apple's Pride Edition Sport Loop and Pride Edition Nike Sport Loops are available for $49 on the Apple web store and in the Apple Store app today. They won't be available until May 26 in physical stores. The Pride Watch face is currently available for the Apple Watch Series 4 and later, as long as you're running watchOS 8.6 and using any modern iPhone. Aside from the new watches, Apple is also starting a new social media campaign called "Shot on iPhone." This campaign, like its predecessors, will focus on photographs taken using iPhones, but with a focus on individuals and places associated with the LGBTQ+ cause. "The series will feature works from photographers Ryan McGinley at Stonewall Inn in New York, Evan Benally Atwood at Window Rock in Arizona, Meinke Klein at The Homomonument in Amsterdam, Caia Ramalho at Paulista Avenue in S. Paulo, Lydia Metral at Plaza de Chueca in Madrid, and Collier Schorr at Harvey Milk Plaza in San Francisco, featuring Baobei," Apple said.