Apple TV Plus Joins Prime Video: What This Means for Viewers

Big news for streaming fans! Apple TV Plus is making its way to Amazon Prime Video as a new add-on option later this month. For $9.99 a month (the same price you’d pay directly through Apple), Prime Video users in the U.S. will now have the chance to access Apple TV Plus' growing library of content—all within the Prime Video app. This move could be a game-changer for Apple TV Plus, which has been struggling to keep up with bigger streaming platforms like Netflix, Disney Plus, and Hulu.

Why This Move Matters for Apple TV Plus

While Apple TV Plus is home to some critically acclaimed shows like Ted Lasso, Severance, and Foundation, the streaming service has had a tough time gaining ground in an increasingly crowded market. Recent reports show that Apple TV Plus has some of the highest subscription cancellation rates, and it was recently overtaken by Paramount Plus in market share.

By joining forces with Amazon Prime Video, Apple TV Plus gets a shot at being promoted to Amazon’s massive subscriber base, which could help increase its visibility and attract more users. As Prime Video head Mike Hopkins explained at Bloomberg’s Screentime conference, Amazon offers its channel partners access to hundreds of millions of subscribers worldwide, boosting engagement and helping those partners grow their customer base.

What Does This Mean for Viewers?

For those who already subscribe to Amazon Prime Video, the addition of Apple TV Plus makes it easier to manage your subscriptions in one place. Instead of switching between apps or juggling multiple logins, you’ll be able to access all of your favorite streaming services, including Apple TV Plus, directly from Prime Video. This is part of Amazon’s goal to become a “first-stop entertainment hub” where you can find everything you want to watch, all in one place.

However, it’s worth noting that this isn’t quite the same as a bundled deal like we’ve seen with Comcast, which combines services like Netflix, Peacock, and Apple TV Plus into one package. But the convenience of managing multiple streaming platforms in one app, especially for those weary of juggling too many subscriptions, is a step in the right direction.

What’s Next for Apple TV Plus?

This partnership with Amazon could give Apple TV Plus the boost it needs to gain traction in the streaming wars. The service has consistently delivered high-quality content, but it has struggled to compete with the bigger names in streaming. By tapping into Amazon’s global reach, Apple is hoping to attract more subscribers and reduce its high cancellation rates.

For Amazon, adding Apple TV Plus is part of its broader strategy to offer over 100 streaming add-ons through Prime Video Channels, cementing its position as a global entertainment hub. For Apple, it’s an opportunity to reach a wider audience and remind people why Ted Lasso, Severance, and Foundation are worth watching.

Final Thoughts

If you’re already a Prime Video user, adding Apple TV Plus to your lineup could be a great way to access more premium content without the hassle of juggling multiple apps. With this new integration, you can enjoy Apple’s award-winning shows alongside everything else Prime Video has to offer—all in one place.

Stay tuned for the launch later this month, and get ready to dive into the world of Apple TV Plus right from your Prime Video app!