Apple Stays Open for App Submissions During the Holiday Season
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Good news for developers! Apple has announced that the App Store will remain open for app submissions throughout the 2024 holiday season. This is a big deal, especially for developers gearing up for the busiest time of year.
Keep Your Apps Ready for the Holiday Rush
The holiday season is the busiest time for the App Store, with millions of users browsing and downloading new apps and games. Apple’s recent announcement encourages developers to make sure their apps are up to date and ready for all the new users coming in. Whether it’s a festive update or a bug fix to handle increased traffic, now is the time to get your app in shape.
App Review Is Open During the Holidays
Unlike previous years, when app submissions had a pause during the holidays, this time Apple will continue to accept submissions throughout the entire holiday season. This means developers don’t have to worry about a downtime and can keep pushing updates or new releases even during the holidays.
That said, Apple does caution that from December 20 to 26, they expect a high volume of submissions. Reviews might take a little longer than usual, so if you have any time-sensitive updates or holiday-themed features, it’s best to submit them as early as possible to ensure they go live on time.
Plan Ahead for a Smooth Holiday Season
If you’re a developer, here’s your friendly reminder: plan ahead! With the App Store open for submissions, it’s a great opportunity to keep your app fresh and relevant for the holidays. But keep in mind that the App Review team may need extra time due to the high volume of submissions, so submitting early will help you avoid delays.
Final Thoughts
The holidays are an exciting and busy time, and the App Store is no exception. With Apple staying open for app submissions, developers can take advantage of this period to roll out updates and capture the attention of new users. So, make sure your apps are polished, your updates are ready, and your submissions are in early to make the most of the season.
