Apple Reportedly Working on Apple Watch Models with Built-In Cameras

Apple is taking steps to make its wearables even smarter. According to Bloomberg’s Mark Gurman, the company is actively developing new Apple Watch models with built-in cameras, aiming to bring real-world awareness to the wrist. This bold move could change the way users interact with their Apple Watch in everyday life.

Cameras Coming to Both Series and Ultra Models

Gurman reports that Apple is exploring different camera placements depending on the model:

• For the standard Apple Watch Series, the camera may be embedded directly into the display, similar to the front-facing camera on the iPhone.
• For the Apple Watch Ultra, the camera is said to be positioned on the side of the watch near the crown and button, taking advantage of its thicker design.

This would allow Ultra users to scan or interact with objects simply by pointing their wrist, while Series users might need to flip their wrist to use the camera.

New Features, Old Challenges

While cameras are an exciting addition, Apple is still facing challenges with other long-anticipated Apple Watch features. One of the most notable is blood pressure tracking, which has been in development for some time. Gurman notes that Apple is still running into problems during testing, which means this feature may take longer to become a reality.

Similarly, Apple’s plans for a plastic Apple Watch SE—aimed at younger users and cost-conscious buyers—have also hit a wall. The design team isn’t happy with the look, and the operations team has found that the plastic version isn’t much cheaper to produce than the current aluminum model.

What’s Next for Apple Watch Ultra

The next version of the Apple Watch Ultra is expected to gain some powerful upgrades, including satellite texting and RedCap 5G support. These features will be powered by a new MediaTek modem chip, giving the watch stronger connectivity in remote areas and faster data speeds.

These enhancements reflect Apple’s current strategy—improving existing devices rather than creating entirely new ones. Gurman notes that instead of launching something brand new, like the short-lived Ai Pin concept, Apple is focusing on making its current lineup smarter and more useful.

When Can We Expect Camera-Enabled Watches?

According to the report, Apple is targeting 2027 for the launch of these camera-equipped Apple Watches, which could arrive alongside more advanced AirPods. Apple’s goal is to gradually introduce AI-enhanced features, like the iPhone’s Visual Intelligence, across its product lineup.

However, don’t expect to be making FaceTime calls from your watch anytime soon. Gurman says Apple isn’t planning to bring FaceTime to the Apple Watch, due to limitations in screen size and usability. Instead, the company is prioritizing practical, AI-powered capabilities that can enhance how users interact with their devices in more subtle and helpful ways.

The Bigger Picture

With cameras, AI, and better connectivity on the horizon, the Apple Watch of the future could be much more than just a fitness tracker or notification hub. Apple is quietly laying the groundwork for a more capable, intuitive wearable experience—one that blends into your day while offering powerful tools right on your wrist.