Apple Music's Free Trial was quietly Limited to a Single Month
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Previously, the Program offered a Three-Month Free Trial.
Apple is quietly shortening the free trial time for Apple Music in a number of countries. Although Apple has not made an official announcement about this move, various reports indicate that it is now available to Apple Music subscribers in the United States, Canada, Australia, and even the United Kingdom. According to sources, everybody who signs up for Apple Music now receives a one-month free trial. Previously, consumers were given a three-month free trial to try out the platform. Starting this week, a new free trial offer will be available.
Nobody knows why this occurred, but if you live in one of the aforementioned countries and wish to try Apple Music, the trial time has changed. If this is a factor in your selection, there are alternative music streaming companies to consider, such as Spotify, Tidal, and Amazon Prime Music, which provide lengthier free trial periods to consumers in these countries.
Users who purchase new Apple items, such as the AirPods, HomePod Mini, or any Beats device, are not eligible for the new trial offer. Apple continues to provide a six-month free Apple Music subscription to them.
Apple Music has had one of the most generous free trial periods in the streaming industry since its launch in 2015. You may listen to music for free for up to three months as a first-time user before the firm prompted you to start paying. That isn't the case now.
Apple now offers a shorter one-month free trial in many countries where the service is accessible, including the United States, Australia, Canada, the United Kingdom, and Japan, according to a change discovered by Japanese site Mac Otakara and later reported by MacRumors. The adjustment has already been reported on the Apple Music website. When you enter the US gateway, it states "one month free, then $9.99 per month."
Apple Music pricing is now unchanged, with the $5 per month Voice Plan being the most cost-effective option to access the platform's music library. The adjustment aligns Apple with competitors like Spotify, who normally provide one-month free trials to new users outside of promos.
While we'll never know Apple's official explanation for limiting the trial, it's probable the choice was based on plain economics. Apple Music didn't Pay Royalties for tunes consumers streamed during their free trial period when it first launched. After Taylor Swift wrote a letter criticizing Apple, the firm notably modified its policy. The corporation can more quickly recoup the expenditures of luring new customers to the platform by decreasing the trial time.