Get Your Apps Ready: Apple Stays Open for Submissions This Holiday Season!

Hello, app developers and tech enthusiasts! It's that time of the year again when the holiday cheer spreads, and so does the flurry of activity on the App Store. Apple has just announced something that should bring a smile to every app developer's face: the App Store will remain open for submissions throughout the 2023 holiday season!

A Time of Opportunity

The holiday season is the peak time for app downloads and engagements. Whether it's families sharing apps during gatherings, or individuals finding ways to enjoy their new devices, this period is crucial for app visibility and success. So, if you've got an app or a game that needs updating or launching, now's the time to get it ready!

Plan Ahead for Review Times

While the App Store's doors will stay wide open, there's a little heads-up for developers. Between December 22 and 27, review times might be a tad longer than usual. Typically, 90% of submissions are reviewed in less than 24 hours – a pretty impressive turnaround! But due to the holiday rush, this process may take a bit longer during these specific dates.

Why This Matters?

1. Continuous Access: Unlike previous years, when the App Store would temporarily close submissions during the holidays, this year, there's no pause. Continuous access means you can push updates or new apps anytime, keeping up with the dynamic market demands.

2. Preparation is Key: With the possibility of extended review times, planning your submission schedule is crucial. Aim to submit your apps well before the busy window to avoid any potential delays in going live.

3. Maximize Your Visibility: The holidays can significantly boost your app’s visibility and downloads. Being ready and up-to-date means you can fully capitalize on this seasonal surge in App Store traffic.

Tips for a Smooth Submission

• Test Thoroughly: Ensure your app is bug-free and offers a great user experience. The last thing you want is a holiday release with glitches!
• Update Your Metadata: Refresh your app’s description, screenshots, and other metadata to make it more appealing for the holiday crowd.
• Plan for Contingencies: Have a plan in case your app faces unexpected issues or delays in approval.

Wrapping Up

The announcement from Apple is a wonderful opportunity for developers to shine during the most wonderful time of the year. So, get your coding hats on, polish those apps, and make the most of this holiday season! Remember, a little planning and preparation can go a long way in ensuring your app’s success during this festive time.