Apple's Twitter Advertising, According to Elon Musk, has "Completely Restarted"

The comment was made by the billionaire during his meeting with Tim Cook.

Elon Musk claims that Apple has "completely resumed" Twitter advertising. The comment was made by the billionaire on Saturday night during a Twitter Spaces Conversation that he aired from his personal aircraft. Musk threatened to remove Twitter's iOS client from the App Store on November 28th, claiming that Apple had "largely stopped advertising on Twitter." Musk questioned his followers, "Do they dislike free speech?" before focusing on the issue of censorship.

According to the New York Times, Apple temporarily ceased running Twitter advertisements after the November 19 massacre at Club Q in Colorado Springs. According to the publication, businesses prefer to scale back their Twitter advertising after tragedies and massacres, mostly because they don't want people to see their products next to tweets about human suffering.

Musk claimed he had a meeting with Tim Cook two days after criticizing Apple. We cleared up the confusion around Twitter possibly being taken out of the App Store, he wrote in a post. Tim made it plain that Apple had never given the idea any thought. Musk said on Saturday that Apple was the biggest Twitter advertiser. He thanked sponsors "for returning to Twitter" that day.

Separately, Platformer's Zo Schiffer revealed on Saturday that Amazon intends to expand its Twitter advertising spending to as much as $100 million annually. Despite the recent unrest at Twitter, the ecommerce behemoth is said to have delayed some advertisements while continuing others.

It has been widely reported that Twitter's advertising revenue has decreased dramatically since Musk took over in late October, which is why the news of Apple and Amazon returning to the platform is timely. According to The Times, the corporation only generated approximately 20% of the advertising revenue it had anticipated during the first week of the World Cup in Qatar. The corporation has consistently decreased its internal sales forecasts for the last three months of the year in recent weeks. Twitter apparently had a Q4 revenue forecast of $1.4 billion at first but later reduced it to $1.1 billion. The company is in serious financial problems, and Musk previously warned staff that bankruptcy is "not out of the question."