Apple is Letting Businesses Customize How They Appear in Emails and Phone Calls on Your iPhone

Exciting news for both businesses and iPhone users—Apple is introducing new features that allow businesses to customize how they appear in emails, phone calls, and even payment services on your iPhone. Announced recently, these updates will give companies the ability to display their brand name, logo, and other key information in a way that makes their interactions with you more recognizable and trustworthy.

Let’s take a closer look at how Apple’s new tools, including Business Connect, are changing the way businesses communicate with their customers.

What Is Business Connect?

Apple’s Business Connect tool, which launched last year, is a service that lets businesses claim their listings across Apple’s ecosystem, including Maps, Messages, Siri, and more. By using Business Connect, companies can verify their details, ensuring that everything from their location to their contact information is accurate. They can also add extras like photos or special offers to make their listings more engaging.

But now, Apple is taking Business Connect to the next level, allowing businesses to personalize how they show up in emails, phone calls, and even payment screens on your iPhone.

Branded Emails: Easier to Spot in Your Inbox

With Apple’s new Branded Mail feature, businesses can now sign up to have their name and logo appear in emails sent to iPhone users. This means that when a company sends you an email, it’ll be much easier to spot and identify among the sea of messages in your inbox. Gone are the days of questioning whether that email from your bank or favorite store is legit—Branded Mail will help you recognize real, verified emails at a glance.

Apple isn’t the first to roll out something like this—Gmail also introduced similar features with authenticated brand logos and checkmarks to help users verify the source of emails. But with Apple’s deep integration into the iPhone ecosystem, Branded Mail is sure to be a game-changer for users who want a more organized and trustworthy inbox.

Business Caller ID: Know Who’s Calling

We’ve all had those moments when a random number flashes on our screen, and we’re left wondering, “Is this a spam call or a legitimate business?” Apple’s new Business Caller ID is here to help. This feature allows companies to display their name, logo, and even the department that’s calling you, right on your iPhone’s incoming call screen.

Imagine seeing a call come in from your cable provider, but instead of an unknown number, you’re greeted with the company’s logo and a note that it’s coming from their customer service department. Not only does this make things clearer, but it also builds trust between businesses and their customers.

This feature will start rolling out next year, so soon you’ll have a much easier time figuring out whether a call is important—or just another spam attempt!

Tap to Pay: A New Look for Business Payments

Another cool update coming soon to Apple’s Tap to Pay service is that businesses will now be able to display their logo when accepting payments. Instead of just seeing a generic category icon, you’ll know exactly who you’re paying. It’s a small change, but it adds a nice touch of branding and recognition, especially for businesses looking to stand out.

Why These Updates Matter

These new features aren’t just about aesthetics—they’re about creating a more seamless, trustworthy experience for iPhone users. With Branded Mail, Business Caller ID, and the updated Tap to Pay, Apple is making it easier for customers to interact with businesses in a clear and transparent way.

For businesses, these tools offer a great opportunity to strengthen their brand presence across Apple’s ecosystem. By customizing their communications, businesses can build trust, reduce confusion, and offer a more professional experience to their customers.

Final Thoughts

As Apple continues to evolve its Business Connect tool, these new features show just how committed they are to improving the customer experience on iPhones. Whether it’s recognizing a legitimate email, understanding who’s calling, or making payments with confidence, these updates are all about making life easier for iPhone users.

We’re excited to see these features roll out soon—Branded Mail is expected to launch later this year, with Business Caller ID arriving in 2024. In the meantime, keep an eye out for these small but impactful changes that will help make your interactions with businesses smoother and more trustworthy than ever!