Apple Expands Business Connect: Now Open to Businesses Without a Physical Location
Exciting news for businesses everywhere! Apple has just announced that its Business Connect tool is now available to businesses without a physical location, giving online and service-based companies the ability to manage how they appear to over 1 billion Apple users across popular apps like Apple Maps, Wallet, and Mail.
This is a game-changer for virtual businesses, offering new ways to build trust, create a consistent brand presence, and connect with customers more easily. Let’s dive into what this update means and how your business can take advantage of it.
What Is Apple’s Business Connect?
Apple introduced Business Connect last year, allowing businesses to claim and manage their listings in various Apple apps. With it, businesses have been able to update their photos, logos, and even encourage customers to take actions like making reservations or ordering food—all directly from their listing.
Until now, the service has mostly been available to businesses with a physical presence, like stores or restaurants. But with this new update, any verified business, including those that operate fully online or offer services, can use Business Connect to create a professional brand identity across Apple’s ecosystem.
New Tools for Businesses Without a Physical Location
For businesses that don’t have a brick-and-mortar location, this update opens up new opportunities to stand out. Here are some of the exciting new features:
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Branded Mail: Businesses can now display their brand name and logo in emails to customers. This makes emails easier to recognize and helps your business stand out in the Mail app. If you’ve ever wished your emails looked more professional and eye-catching, this is your chance! You can sign up for Branded Mail today, and your logo will start appearing later this year.
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Custom Logo in Tap to Pay: When customers make payments using Tap to Pay on iPhone, businesses can now display their logo rather than a generic icon. This adds a level of trust and recognition, so customers know they’re making a payment to a verified business. It’s a simple yet effective way to boost confidence in your brand.
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Business Caller ID: Coming next year, businesses will be able to display their name, logo, and even department on the inbound call screen when reaching out to customers. This feature will help distinguish your calls from spam or unwanted outreach, making it easier for customers to know they’re talking to a trusted, legitimate business.
Why This Matters for Virtual and Online Businesses
For businesses that don’t have a physical storefront, creating a strong online presence is crucial. With these new tools from Apple Business Connect, you’ll be able to customize your brand identity in ways that build trust and make it easier to engage with customers. Whether you're offering virtual services, running an e-commerce store, or providing professional consultations, these tools help your brand shine.
How to Get Started
Getting started with Business Connect is simple. If you’re a business owner—whether you operate virtually or in person—you can use your existing Apple Account or create a new one to register for Business Connect on Apple’s self-service website. You can manage your brand and customize your presence for free from any device, whether it’s a smartphone, tablet, or computer.
For businesses managing listings at a larger scale, Apple is also working with listing management agencies like DAC Group, Rio SEO, SOCi, Uberall, and Yext to ensure consistency and accuracy across platforms.
Final Thoughts
Apple’s Business Connect expansion is a big win for businesses without a physical location, offering more ways to build brand visibility and connect with customers. Whether you’re a virtual service provider, online retailer, or any type of business that operates remotely, these new tools will help you reach your audience more effectively and create a professional, trusted presence across Apple’s apps.
Ready to get started? Head over to the Business Connect website and sign up today to take your business to the next level. With Apple’s massive user base, you’ll have the chance to reach more customers than ever before!
